According to an Accenture study, 54% of residents cited poor organization as the main barrier to using a government website. Does your website put up barriers or invite citizens to participate? Find out how your content can start driving engagement with our free Guide to Content Strategy for Local Government Leaders.
- Copy and processes designed to improve citizen experience
- Interest-based organization rather than department-based organization
- Built-in efficiencies that benefit your audience and your agency
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