UX Analysis: Jackson County, IL

How a Research-driven Redesign Can Make a Big Impact for Your County

What’s unique about a research-driven website redesign? Instead of making choices based on opinions and trends, it leverages hard data and first-hand customer input to build a customized approach.


Learn how Jackson County, IL took an analytical approach to better understanding the demographics, behavior and desires of their website visitors – and used it to create a new user-focused design. For example, instead of organizing their site navigation based on their internal structure, they assembled it based on what made sense to visitors. Read the report, and consider what insights you could uncover about your agency’s design.

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